Located at 17-D, Santa Cruz Bay Company offers a variety of local apparel, souvenirs, and accessories. From Santa Cruz t-shirts and hoodies to unique gifts, it’s a must-stop for visitors and locals alike. Find coastal-inspired products and support local artisans!

Located at 17-B/C, Bonnie's Gifts is your souvenir headquarters! Open daily from 10 a.m. A wonderful selection of unique nautical gifts including shells, clothing, abalone jewelry and more.

Located at 57 Municipal Wharf, Home of the ZaZen EcoFlex comfort pillow, NHS surf and skate apparel, Marie Gabrielle’s local watercolors, Boony Doon Farm lotions and soaps, and more fine local products. Open daily starting at 10 a.m.

Located at 55-A, find candy favorites such as salt water taffy, caramel corn, homemade fudge, hand-dipped chocolates, gummies and a variety of old-fashined candies. If ice cream suits your fancy, Marini's also serves ice cream sundaes and has a complete coffee and espresso bar perfect for any time of day!

Located at 47 Municipal Wharf, Local & family-owned surf boutique on the wharf since 1961! Largest selection of swimwear on the wharf! Brands include Billabong, Reef, Sanuk, Roxy & Quiksilver, Santa Cruz Skateboards, Volcom, & plenty more!

Located at 41 Municipal Wharf, Family-owned since 1961, Surf City offers apparel & souvenirs for all ages, from candles & mugs to surfboards & skateboards. Shop t-shirt designs & top brands like SC Skateboards, Reef, Ugg, Salty Crew, & more!

Located at 17-A, A beach apparel store offering everything you need for the whole family to look great & have fun at the beach. Carrying dresses, bikinis, t-shirts, sweatshirts & kids apparel. Featuring Pack Your Trash, Sex Wax & Little Ruler for your little grom.

Located at 17-E Municipal Wharf, Sockshop Santa Cruz, a sister store to SockShop & Shoe Company is simply a shop full of fun socks! Socksmith, designed here in Santa Cruz, CA. With novelty designs you're guaranteed to find the perfect socks!

Located at 25 Municipal Wharf, Find Santa Cruz t-shirts, sweatshirts, hats, and local jewelry. Shop kids' wear, toys, and sports apparel from Gilbert’s Firefish Grill and Woodies Café. Stickers, keychains, mugs, and more—perfect for visitors and locals.