City of Santa Cruz

Yes, that’s one exciting component of this project. In addition to a new logo and website refresh, the project will enhance other visual components such as wayfinding, signs, colors, font, and other visual representations of City services through descriptive icons.  

This project will address other visual components that impact the City internally and externally. Some components the public will immediately see like the Logo and visual elements, and others will continue to develop as a result of this project like improving our communication effectiveness through the use of preferred communications channels like email newsletters, social media, and our City website. 

The City issued a Request for Proposals (RFP), and Setsail Marketing Inc. was selected through a competitive bid process. No local firms applied for this project.  

You can learn more about working with the City HERE! https://www.cityofsantacruz.com/business/bidding-information/#!/ 

The 5-year Strategic Plan was initiated by Santa Cruz City Council and worked with the community to identify priority areas to empower us to take meaningful steps that enhance the vibrancy of Santa Cruz, promote the well-being of our residents, and ensures our resiliency. This plan is ambitious and is the culmination of extensive collaboration, from City Council, community members, and City Staff.  

The primary goal is to refresh the City logo and website. The current logo and website design have been in use for an extended period, and it's time for an update to enhance how we communicate about City services. Our logo and visual components are how the public gets information about City services and learns how to get involved. They are the first thing you see when you are looking up the City website to navigate our City. We want to refresh this look and feel, ultimately making accessing our services easier. 

In 2023, the Santa Cruz City Council launched the 5-Year Stategic Plan.This strategic plan establishes priority areas of focus for the City over the next five years, highlights specific strategies that will be executed to achieve desired outcomes, and establishes a framework to keep the public updated on the City's progress. The plan outlines 7 focus areas for our community and this project falls in line with cultivating a thriving organization: 

• Fiscal Sustainability and Transparency  

• Strong Business Communities and a Vibrant Downtown  

• Housing 

• Homelessness Response 

• Public Safety and Community Well-Being 

• Natural and Built Infrastructure  

• Thriving Organization    

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Other questions? Email Erika Smart, Communications Manager esmart@santacruzca.gov